Monday, 16 May 2016

How Much Does a Vending Machine Earn



The average earning of a vending machine depends on many factors such as the type of food dispensed, the location in which it is placed, and it's working condition.
 
An urban lifestyle, lack of time, change in the consumer's money-spending behavior and varying eating and drinking habits have fanned the market for vending machines. They are popular because the product or service they dispense, does not require much human intervention and is available round the clock.

A 'would-be' entrepreneur, must have at least once, tried to gather some information about the nitty-gritty of this business, before getting his feet wet in the business world.

First Things First!
You will have to decide first whether you are seriously considering it as a business or just a part-time stint for a few extra bucks. A vending machine doesn't come cheap, and may require frequent visits to refill the stock and keep it running. Strategic planning is what is required.

In-Depth Research
According to The National Automatic Merchandising Association (NAMA), it is seen that every year, Americans drop close to a colossal $22 billion in vending machines, to buy candy, soda, coffee, ice cream and other snacks. That's a whole lot of money to tap into, for a savvy entrepreneur. But don't just go by the amount, read the complete write-up.

One, Two or Three?
A single stand-alone vending machine does not earn very large amounts of income. You need to have multiple machines to make a sizable amount of profit. It can be said that, if a machine is making around $15 to $25 per month, it is going good and earning well.

Gumball or Soda?
The actual amount earned can also vary according to the type of product dispensed. Bulk items such as candies or gumballs, usually have a high mark-up value of around 200 to 300 percent, whereas single items like drinks and cans can be marked up to an average of 60 to 100 percent.

For e.g., if a machine dispenses a gumball at say $0.25, that was originally purchased for $0.05, the profit is $0.20. On the other hand, a drink can dispensing machine, dispenses a can at $0.75, while it was purchased at $0.60. It can be seen that on the gumball, the profit margin is higher but the actual revenue is less and for a can, the actual revenue is more and the profit margin is less. Based on this fact, you have to decide whether you want to go for a high-profit product or an actual revenue product.

Studying the market is also very important and the vending machine does that job for you. The number of empty stacks, and the rate at which each product empties out, shows a clear picture of what is in demand. Even if the fast-moving product has a lesser mark-up, you can think of stocking it because then the vending machine will earn more.

Empty Stacks = Dead Money
One more thing to be kept in mind is that, if the empty stacks are filled as soon as possible then the revenue keeps rolling. And if the product dispensed is a low-profit one, then frequent filling should be the compensation. Otherwise empty stacks, be it of low-profit or high-profit products, equals dead money.

Location, Location, Location
If you keep a drink vending machine in a strategically chosen high-traffic area, then it can gather a gross profit of around $250 in a day, while a snack vending machine can gather around $500. But again, remember, the rent of the space at a high foot-traffic area like an airport would also be high. One more strategy that can be applied is that you can shift poorly functioning machines and place them in high traffic areas to increase its earning.

Better PR equals More Profits
A proper profitable deal with the owner of the space where the machine will be placed can help. By sharing a small portion of the profit will save the net profit from decreasing. Because, no matter if the vendor makes a profit or a loss, he will have to pay the decided share of money.

The purchase cost can be reduced by finding the right supplier. It would also help in decreasing the amount to be invested. Everybody knows that as products are bought in bulk, the prices are reduced. Applying the same logic and getting products at lower rates will help you to mark-up the price higher, and eventually your vending machine will make more money for you.

Depending on the size of the operation, the vendor has to be ready to shell out anything between $400 to $5000, for a van or specialized beverage truck, to carry goods around from one machine to another. Investing in a low-budget fixed truck, will reduce the input cost.

Old is not Gold!
If your vending machine is a new one, it will give you more revenue with lesser losses on repairs, as opposed to an old one. That translates as a vending machine earning more than it is spending (or making the owner spend).

Rather than spending on a single product machine, opting for a multi-product one will fetch more revenue. When the customer chooses a beverage can, he will realize that a packet of chips can go well with the drink and can end up vending that too. But that will be possible only when he sees the product in the display. In this way you can make your vending machine to earn more.

 

How to Start a Vending Machine Business



A vending machine business is one of those few legitimate businesses that require you to put in very little time and effort, but still rake in huge profits. That being said, this venture does have its own positives and negatives, which you need to consider before starting your own venture.

Know that this business is a 100% cash-only business with a nominal initial investment, i.e., if you are not opting for those huge machines, and one that does not require a history of sales-and-marketing experience.  
Setting It Up
It is better to start small, and climb the ladder of success, gradually. Ideally, you must go in for just one or two vending machines. Select a good spot for the machine, and see how it performs for a month. This way you will get a feel of the routine involved in running the business. If things are not going the way you expected, you can make the changes -- in pricing your goods, location, etc. -- as and when required. Once you are confident of the way things are moving, besides gaining a monetary incentive, you may opt for more machines.
 
The location
Location is the most important factor when it comes to vending machines. You should, ideally place your vending machine where human traffic -- foot traffic in particular, is constant. A vending machine will get customers only when it is visible to them, and they will see it only when it is placed strategically. If your vending machine is easily accessible, it is bound to attract customers and help you make a decent profit from your venture.
Yet another advantage of keeping your machine where there is consistent human flow is security as doing so will rule out the chances of your machine being vandalized -- a problem which is quite common when it comes to vending machines. If you place your machine in an area which is hardly frequented, it will not make much profit, and chances of it being vandalized will only increase.
Good places to have vending machines include malls, busy street corners, movie theaters, inside or outside pubs and discos, inside the school premises or outside it, ... the list is virtually endless.

Getting hold of the place
Irrespective of where you intend to place the machine, mutual understanding with the owner of that place is a must. If you are lucky enough, you may get a place for your machine for free, or for a nominal share of the profit. Whatever deal you strike, it is always better to have an understanding between you and the other party on paper as doing so will rule out legal issues, which may crop up if differences occur at any point in the future.
 

Target customers
Location will also depend on who your target customers are. A little research will always work in your favor. Today, almost anything can be sold through a vending machine -- soft-drink cans, gum, hot coffee, cold coffee, cigarettes, even hot dogs and pizzas.
Know the taxes
Before placing your vending machine on any street corner, or outside a pub, or any such place, make sure that you check with your local authorities, and find out what taxes and tax deductions are applicable for this
vending machine business in your region.


Buy from a reputed manufacturer/dealer
 Avoid buying machines from manufacturers, who make tall claims of earning big amounts from day one. These people may be out to cheat you, and the aggressive marketing that they resort to is only to cover up the fact that the quality of their machines is substandard and their service, poor. It is in your best interest to buy vending machines from a reputed manufacturer/dealer. It may, initially cost you a tad more, but will be much more profitable in the long run.